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本来想免费的,因为RD币取得方式修改了,所以意思一下收$2RD
内容是应工作所需自己花时间收集的,囊括了蛮多不同的资料来源
目录如下
1 MARKETING DETAILS.................................................................................................................................................... 3
1.1 MARKET RATIONALE........................................................................................................................................... 3
1.2 ESTIMATION OF SHIPMENT VOLUME AND VALUE.................................................................................... 3
1.3 BROADCAST VIDEO STANDARDS.................................................................................................................... 5
1.4 WORLDWIDE STATUS OF DVB-H...................................................................................................................... 7
1.5 MOBILE TV PHONE IN CEBIT, 2006..................................................................................................................... 8
1.6 CONCLUSION............................................................................................................................................................ 8
2 TECHNICAL DETAILS..................................................................................................................................................... 9
2.1 COMPARISON OF TECHNICAL DETAILS......................................................................................................... 9
2.2 POWER CONSUMPTION OF DVB-H.................................................................................................................. 11
2.2.1 Key Components................................................................................................................................................ 11
2.2.2 Power Consumption of DVB-H Receiver........................................................................................................ 11
2.2.3 Power Needed for DVB-H Transmitter............................................................................................................ 12
2.2.4 Conclusion of Power Constraints.................................................................................................................... 13
2.3 VIDEO & AUDIO..................................................................................................................................................... 13
2.3.1 H.263, MPEG-4, VC-1 and H.264....................................................................................................................... 14
2.3.1.1 Comparison Matrix of Video Format.......................................................................................................... 14
2.4 DVB-H & H.264........................................................................................................................................................ 16
2.4.1.1 BitRate Savings (Real-Time)........................................................................................................................ 16
2.5 TECHNICAL DEGREE OF RIVALRY................................................................................................................... 17
2.5.1 LG.......................................................................................................................................................................... 17
2.5.2 Freescale.............................................................................................................................................................. 18
2.5.3 TI........................................................................................................................................................................... 18
2.5.4 Philips: TV on Mobile........................................................................................................................................ 19
2.5.5 TTPCOM............................................................................................................................................................. 20
2.5.6 Frontier Silicon.................................................................................................................................................... 20
2.5.7 SWOT Analysis................................................................................................................................................. 21
3 SERVICE DETAILS......................................................................................................................................................... 22
3.1 BARRIER OF ENTRY.............................................................................................................................................. 22
3.2 EXPECTED SERVICES ON MOBILE TV.............................................................................................................. 22
3.3 IPDC: COEXISTENCE OF DVB-H AND OTHER WIRELESS COMMUNICATIONS................................... 22
3.4 BUSINESS MODEL................................................................................................................................................. 24
3.5 GENERAL DVB-H VALUE CHAIN....................................................................................................................... 27
3.6 INTERACTIVE RICHMEDIA SERVICE (MULTIMEDIA-ON-DEMAND)..................................................... 27
3.6.1 AV Independent Interactive Data Service...................................................................................................... 28
3.6.2 AV Synchronized Interactive Data Service (End-to-End Service).............................................................. 29
3.6.3 Value Chain of Advertisement Service........................................................................................................... 30
3.7 EXPECTED REVENUE TREND OF DVB-H SERVICE........................................................................................ 31
4 CONCLUSION – ROADMAP OF MOBILE-TV IC................................................................................................... 31
【文件名】:0694@52RD_Mobile_TV_Report_v1.1(1).pdf
【格 式】:pdf
【大 小】:1503K
【简 介】:
【目 录】:
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