Benefits CDMA industry, as well as each party on the value chain:
• Operators
• Removes handset ownership costs
• Expands higher-tier segments, resulting in higher ARPU
• OEMs
• Allows same handset to be sold into multiple operators/markets
• Reduces time-to-market
• Uplifts CDMA handset product mix
• Distribution
• Supports complementary distribution channels to the operator’s
• Optimizes CDMA handset Supply Chain Management
• Subscribers
• Makes available a greater variety of CDMA higher-tier handsets
• Increases customer touch-points for CDMA handsets