The Product Manager's Hand Book - Linda Gorchels (McGraw-Hill, Second Editio

steve_y

PM及Manager必看！！！
The Product Manager's Hand Book - Linda Gorchels (McGraw-Hill, Second Edition)
Who should read this book?
This book is targeted most directly at existing product managers and
customer segment managers (primarily in “nontraditional” roles beyond
consumer packaged goods). However, it has been used effectively by
people in all types of companies and industries. Many new product
managers and directors or vice presidents of product management or
marketing have found it valuable as well.
What will I learn by reading this book?
You’ll learn about different approaches to product management from
different types of organizations, as well as ideas for getting work done
through other functional areas. You’ll learn how to develop annual
marketing plans for your products and services, with a special emphasis
on enhancing customer loyalty and profitability. You’ll learn how to
strategically evaluate your product portfolio, walk through a typical
corporate development process, and prepare for effective launch strategies.
And finally, you’ll learn various ways to add perceived value both
to your product and to your effectiveness as a product manger.
How will I learn these skills?
Several techniques have been used to help you in the learning process:
(1) real-world cases showing product management in action, (2) handson
worksheets for the planning process, and (3) checklists at the end
of each chapter for evaluating progress at every critical stage. In addition,
this edition has new chapters on the impact of technology on
product managers (Chapter 4), customer value management (Chapter
6), and the financial side of product management (Chapter 11).


【文件名】:07117@52RD_The_Product_Manager_Handbook.rar
【格　式】:rar
【大　小】:1061K
【简　介】:PM圣经
【目　录】:
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ygsh790630

but i will be so poor

slg8357

没钱了。。。。

shazi0024

wish it is worthy of the price[em01]

shazi0024

thanks very much

huluting

i just took a look, it is an english version,maybe it is useful.